Deadline reports that Upscale Productions has secured the rights to actor Quinton Aaron's story, titled Blindsided by Love, and put the project into development for Hartbeat.
The project has a direct connection to work underway at Crucial Werks. Founder John Russel is writing Aaron's story for Upscale / Eyedeal Media as the property moves from the page toward its screen adaptation.
Deadline's report places Blindsided by Love within Upscale's broader production model built around story and book properties, microdrama production, and the potential to develop projects into longer-form film or television.
CRUCIAL WERKS CONNECTION
FROM THE PAGE FORWARD.
For Crucial Werks, Blindsided by Love represents another extension of a story-first approach: developing a real story on the page with the potential to live in multiple forms on screen.
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— Crucial Werks Journal