STORY BEFORE EVERYTHING

Before the camera. Before casting. Before the poster, soundtrack or trailer.

There's the story.

We believe everything else should grow from there.

Not every story needs a massive world or a hundred locations. Sometimes it's one house, a few people and one question the audience desperately wants answered.

That's enough—if the characters matter.

We start with people. What do they want? What are they afraid of? What are they hiding? And what happens when they can no longer avoid the truth?

Technology will change. Platforms will change. The way audiences discover stories will change.

But a good story still has to make somebody feel something.

That's where we start.

— Crucial Werks Journal